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Email, Chat and Social Support

Written support that sounds like your brand, on every channel.

Customers write to you by email, live chat, messaging apps and social media. We manage those channels together, answer in your tone of voice with British or American spelling as appropriate, and keep a single record of each customer conversation.

What changes for you

The outcomes this service is designed to deliver.

Quicker replies

Inboxes and chat queues are worked continuously during your agreed hours rather than in occasional batches.

A consistent voice

Agents write to an agreed style guide, so every reply sounds like it came from your company.

Nothing lost between channels

Conversations are recorded in one place, so a customer who emails and then chats is not asked to repeat themselves.

Scope

What is included.

  • Shared inbox management
  • Live chat on your website
  • Messaging apps and text messages
  • Social media replies and comment moderation
  • Responses to public reviews

How automation and people share the work

Automation

  • Drafts replies to common questions for agent review
  • Answers straightforward chat questions directly
  • Tags and prioritises messages by topic and urgency

People

  • Review and personalise every sensitive reply
  • Handle public complaints carefully
  • Protect your brand voice in difficult conversations

The exact balance is agreed with you. Some clients prefer every conversation to be handled by a person.

How it runs

From first conversation to steady operation.

  1. 01

    Agree your voice

    We write a style guide with you covering tone, spelling and approved phrases.

  2. 02

    Connect your channels

    Inboxes, chat and social accounts are connected with appropriate permissions.

  3. 03

    Set response priorities

    We agree which messages are urgent and how quickly each channel is handled.

  4. 04

    Review quality

    Written replies are reviewed against your style guide and feedback is shared with agents.

A good fit for

Who this service tends to suit.

  • Ecommerce and direct to consumer brands
  • Travel and hospitality
  • Subscription services

Related industries: Ecommerce and Retail, Technology and SaaS, Travel and Hospitality

Questions

Email, Chat and Social Support: common questions.

Will replies use British or American English?
Both are supported. We follow the spelling and conventions your customers expect.
Can AI reply to customers on its own?
Only for the straightforward topics you approve. Sensitive replies are always written or reviewed by a person.
Next solutionOut of Hours Customer Support

Your customers deserve better. Let’s make it happen.

Tell us about your customers, your volumes and the hours you need covered. We will come back with a clear recommendation and a written proposal.